TARGET AUDIENCE

 Target Audience.

Knowing the target audience for a film maximises profit as it allows the creative/marketing team to make more informed decisions in different elements of the film. This is because it gives a rough outline as to which conventions need to be followed, what mise-en-scene/narrative/character/casting choices to make, and methods of marketing to use. 

The two main social groups that are put into consideration when thinking of one's target audience are age and gender. 

For our sequence, in order to decide our intended target audience, we researched similar media products and the statistics in gender and age ratings:

LINE OF DUTY, 15

AND THEN THERE WERE NONE, 15

THE SILENCE OF THE LAMBS, 18

WOULD YOU RATHER, 15

Following all of this research, we decided that our film is intended for either both genders or just males, and the age rating would be 15.